Consulting  

Providing of expert knowledge to a third party for a fee. Consulting is most often used when a company needs an outside, expert opinion regarding a business decision. For example, a company seeking to sell its products abroad may look for a consultant familiar with the business practices of the target country. The consultant will tell the company what best practices should be followed, what to expect from customers, and how to deal with foreign regulations.

SERVICE BENEFITS

Clients want to know: What's in it for me? What's the benefit? Your consulting business plan should summarize the benefits that clients will receive for primary and secondary services. What do your clients want and how will they benefit from it.

In addition, if your consulting business has investors, your plan should think of them as clients and answer the same question: What's in it for me? How will the investors benefit from investing in your business opportunity.

Whatever your business sells is more than a service or a product. It is a solution to a problem that your clients have. The problem may be finding a safe place to care for their children during the workday, eating a healthy and delicious meal where it is convenient to them, or reducing the cost of manufacturing equipment by purchasing it from a reputable importer. All consumers are seeking solutions to specific problems. All businesses are established to help consumers solve problems. Consultants, especially, are in the problem-solving business.

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